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TikTok’s new Search Ads Campaign tool. After months of testing, TikTok is finally giving advertisers control over search results.

No more waiting—this is live in the U.S. 𝐑𝐢𝐠𝐡𝐭 𝐧𝐨𝐰.

And here’s why it matters: TikTok’s search engine has been growing.
→ 57% of users use it to find what they need.
→ 23% of users search within 30 seconds of opening the app.
→ Running Search Ads alongside In-Feed Ads gives brands a 20% boost in conversions.

The new tool lets you do what you couldn’t before: 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠.

You’re now in control of what shows up when people are searching.But here’s the magic: TikTok is a content discovery machine. People don’t just search—they 𝒅𝒊𝒔𝒄𝒐𝒗𝒆𝒓. Users who skip your In-Feed Ad? 𝘞𝘦𝘭𝘭, 18% of them will interact later 𝐚𝐟𝐭𝐞𝐫 𝐬𝐞𝐞𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐀𝐝.

Launching right before the holiday season, this tool is ready to help brands tap into high-intent shoppers.TikTok isn’t replacing Google. It’s offering something different: A mix of 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 & 𝐢𝐧𝐭𝐞𝐧𝐭, right where the action happens. Really excited to see the first results roll in from our US friends!
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